Cristina Alonso, Deputy Coordinator of the Joint Action ADVANTAGE and Cinzia Giammarchi presented an overview of the JA ADVANTAGE, the #faceuptofrailty campaign, and recommendations for public authorities in charge of health at the European (EU) Week of Regions.

The presentation was part of the workshop organised by ESPON (European Spatial Planning Observation Network), an applied research programme aimed at supporting the formulation of territorial development policies in Europe.

The workshop took its participants through inspiring examples on how to enhance healthy ageing and develop age-friendly cities and communities. It was also an opportunity to discuss the success factors and barriers as well as to provide local and regional authorities with recommendations. Europe is ageing. Action is needed at all governance levels to review the way our society is organized and create a fair and sustainable society for all ages.

The workshop uncovered why some ageing policies have been more successful than others and help cities and regions tap into the potential that older people present while also overcoming some of the constraints and challenges that urban environments often pose on older residents. ADVANTAGE JA presentation aimed at raising awareness on frailty and therefore foster healthy ageing – taking into account not only the national level but also the regional level. About 180 people attended the workshop and showed great interested in ADVANTAGE JA and its activities and results.

The European Week of Regions and Cities is an annual four-day event during which cities and regions showcase their capacity to create growth and jobs, implement European Union cohesion policy, and prove the importance of the local and regional level for good European governance.

The event was created in 2003 when the European Committee of the Regions invited Brussels-based local and regional representations to the European Union to open their doors to visitors simultaneously. One year later the European Commission's DG for Regional Policy also joined the adventure.

Developing from the initial concept, the event has become a European networking platform for experts in regional and local development. Exchange of good practice in economic development and social inclusion, cross-border cooperation, public-private partnerships, regional innovation and community-led local development have become some of its many topics.

Over the years, the event has grown into the key event on EU Regional Policy. It welcomes some 6.000 participants in October each year (local, regional, national and European decision-makers and experts) for more than 100 workshops and debates, exhibitions and networking opportunities.

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